89% of businesses in Malta have boosted their online presence with Wolt

Wolt is proving to be more than just a delivery service; it is essential infrastructure for modern retail and growth, according to Wolt’s recent survey.

The annual Wolt Local Commerce Survey 2025, conducted by Copenhagen Economics across 23 markets, highlights how the platform connects users with local favourites, builds lasting loyalty, and provides small and medium-sized enterprises (SMEs) with vital tools for growth. In Malta, 63% of partner businesses mention increased customer growth, 40% report they wouldn't have an online store without Wolt, while 9 out of 10 users discover new businesses through the app.

The merchant’s perspective

The profile of Wolt’s business partners in Malta shows that the platform mainly supports small, local enterprises: 69% are active in food service and 27% in retail, with 55% operating only one store. Nearly half (48%) are small business owners, reflecting the segment of the market that traditionally faces more challenges in going digital.

The majority of merchants view Wolt as a strategic partner, acknowledging the following as the greatest benefits of their cooperation with Wolt:

• having an online presence (89%)
• quicker delivery (88%),
• reaching new customers (79%),
• additional sales (73%)

Moreover, Wolt complements, rather than replaces in-person shopping: 88% of partners report stable or increased in-store traffic during their collaboration. The platform is also a driver of digital transformation, with 65% stating it helped them digitize their business and 40% reporting they would not have an online store without Wolt.

The consumers’ perspective

The survey confirms that Wolt is deeply embedded in consumers’ everyday lives in Malta, with 82% of respondents having been using the app for more than two years.

The main reasons for using Wolt include convenience (82%), access to restaurants and shops otherwise not easily accessible (34%), and supporting local businesses (44%).

The majority of users reported discovering new stores via the platform, and almost all of them have visited them physically.

Notably, more than half of restaurant and retail customers said they continue to visit venues in person at least as often while also ordering online via Wolt – proving that digital sales can complement, rather than compete with, physical footfall.

Dimitris Karelos, Regional General Manager of Wolt for Southeast Europe and Central Asia, stated: “The local commerce survey confirms what we experience every day in Malta: Wolt has become an essential part of the ecosystem, helping small and family-owned businesses increase their sales and make the digital leap they need. At the same time, we connect thousands of consumers with their favorite restaurants and shops, strengthening their ties with the local market. With our presence across Malta, we will continue investing locally, building together with our partners a more sustainable and dynamic commercial future – true to our mission of bringing joy, convenience, and income opportunities to local communities.”

The survey confirms that Wolt is deeply embedded in consumers’ everyday lives in Malta, with 82% of respondents having been using the app for more than two years.

About the survey

Copenhagen Economics is one of Europe’s leading economic research firms. Data was collected between December 2024 and May 2025, with more than 7,000 responses from 2,413 merchants and 4,624 consumers in 23 countries, including Greece. The full report is available at www.localcommerceinsights.com.

The results for Malta are based on 82 responses from active Wolt consumers and 84 merchants and should be considered indicative due to the sample size and associated margin of error.

About Wolt

Wolt is a technology company headquartered in Helsinki that has developed and operates a digital platform used by consumers, businesses, and couriers. Wolt’s platform connects people who want to order food and other goods with professionals who want to sell or deliver them. To achieve this, Wolt develops a broad range of technologies, from logistics to retail software and financial solutions, as well as operating its own stores under the Wolt Market brand.

Founded in 2014, Wolt joined forces with DoorDash in 2022. DoorDash now operates in 35 countries, 32 of which use Wolt’s products and brand. Wolt launched in Greece in 2019 and today operates in more than 72 cities.