The new Dior Addict It-Lash mascara combines volume, length and curl and takes make-up into a dimension where the most audacious looks are possible.

With unconditional hold, easy to apply and easy to remove, Dior Addict It-Lash’s soft and supple elastomer brush coats the full length of lashes and the entire fringe for volume. Its spiked tip catches even the tiniest lashes on the bottom and far corners. Its formula combines waxes that go on thick with a clear gel base for pure and radiant colour. Rinsable, it is easy to remove with warm water or classic makeup remover.

Four vibrant shades are available: It-Black, It-Pink, It-Blue and It-Purple.

The It-Line also takes eyeliners into a new dimension. Layered, juxtaposed and combined in any way one likes, these four shades offer a new doe-eyed look. Dashes of different colours can be used to create a line or to apply a double line made of black and colour.

Dior Addict It-Line can be worn alone or used sparingly to create matching shades and captivating contrasts with Dior Addict It-Lash and the new Diorshow Mono shades.

Four new shades of Dior’s backstage eye shadow have been unveiled and especially created to work in an infinite game of mix and match with Dior Addict It-Lash and It-Line.

Diorshow Mono’s texture with two finishes remains unchanged: it can be applied dry for a subtle glow of colour, or wet for a graphic colour block.

Dior is represented by X-Treme Company Ltd. For trade enquiries, call 2388 2000.