The Hello Kitty card from Banif Bank, a co-branded Visa classic credit card, has been shortlisted as one of the most innovative cards in Europe. The Hello Kitty classic credit card is one of the nominees in the loyalty and benefits category in the international zone for the Publi-News 2011 Trophies for Innovative Cards. The winner in each category will be announced during a gala event in Paris next month.

The Banif Hello Kitty classic credit card was launched on the local market last April. It aims to be different by moving away from hitherto conservative card designs and adds a touch of glamour and flair to enhance the shopping experience.

This credit card offers a lot of benefits, such as an interest-free period of up to 51 days on both purchases and cash advances and flexible repayment options. In addition, apart from enjoying free travel and purchase protection insurance, Hello Kitty cardholders are entitled to other discounts on health schemes and insurance premia and an additional €150 worth of vouchers from fashion outlets.

The Banif Hello Kitty classic credit card is one of only five nominees in the loyalty and benefits category at this annual event, now in its sixth edition, organised by the French company Publi-News.