Emirates Skywards 2016 platinum membership card.Emirates Skywards 2016 platinum membership card.

Emirates Skywards, the airline’s award-winning frequent flyer programme has unveiled new designs for its membership cards in 2016. Each of the four cards features winning designs from aspiring artists around the world and depict the top four ‘Dream destinations’ voted by Skywards members.

Into its fifth year, the Art of Travel programme has continually engaged young artists worldwide in an annual competition to feature their artwork on the four Emirates Skywards membership cards. This year, the airline engaged with its members to vote on their four ‘Dream destinations’. Over 250,000 Skywards members participated and the top four destinations were revealed to be Dubai, Paris, London and New York.

The frequent flyer programme then invited artists from art institutions worldwide to submit their creative interpretation of any of the four destinations. The submissions came in various formats including graphic design, photography, 3D paper sculptures and paintings.

Over 80,000 Skywards members voted for the winners: Marconi Calindas, 40, from the US; Nick Jackson, 35, from the UK; Mukta Changmai, 26, from India; and Kateryna Bortsova, 30, from Ukraine. Their work will be reproduced on the membership cards. The four cards represent the different tiers – blue, silver, gold and platinum – with each tier providing privileges.

“We continually engage our diverse base of members and bring them closer to their passions, be it sport or art. The Art of Travel programme gives an avenue to aspiring artists to have their work featured on a global stage. We received a large number of high-quality entries from talented artists and are very pleased with the outcome,” Emirates Skywards senior vice president Nejib Ben Khedher said.

Emirates’ frequent flyer programme now has more than 14 million members worldwide. In addition to mile redemption, members enjoy various partner offers as well as access to some of the biggest events worldwide, including top-tier football matches across Europe, Formula 1 races and the most recent Rugby World Cup 2015 held in England.

Emirates operates a daily scheduled flight between Dubai and Malta via Larnaca, Cyprus.

For more information, visit www.emirates.com/mt or www.emirates.com/skywards.

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.