In 2017, Chanel created Blue Serum, an intense revitalising serum to be used at the beginning of women’s beauty rituals for younger-looking, firmer and healthier skin. It concentrates three longevity ingredients consumed in regions of the world where people live better and longer.

Blue Serum is more than a skincare product; it is an emblem of beauty, designed for women who wish to preserve and develop their youthful appearance with confidence and serenity, regardless of age, while remaining faithful to their inner self. In 2018, the Blue Serum line expands with a care product specifically for the eye area, made for women in search of fresh and luminous eyes with youthfulness that lasts.

It is known that the eye zone is a delicate and vulnerable area subject to dehydration and premature ageing. Less smooth and radiant, it loses its beauty and youthfulness over the years, diminishing confidence.

It’s an emblem of beauty

To respond to the precise needs of the eye contour, Chanel research has selected moisturising, protective agents that fight against puffiness and dark circles, and combined them with the three Blue Serum longevity ingredients

Blue Serum Eye illuminates the eyes. The eye contour is smoother, firmer and more even. Like Blue Serum, Blue Serum Eye is a revitalising serum that upholds the same demand for a simple formula that goes straight to the essential. Formulated for the delicate eye contour area, it is composed of an anti-puffiness and anti-dark circle complex, which decongests and energises the eyes, as well as a moisturising complex to smooth and firm the eye contour.

Its fine, melt-away texture is absorbed in the blink of an eye, delivering a fresh sensation. On application, skin is immediately more hydrated and dark circles are reduced.

Chanel is locally distributed by Alfred Gera & Sons Ltd.

(Content provided by Alfred Gera & Sons Ltd)

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