Toy maker Playmobil Malta recently hosted journalists of German-language media organisations including national newspaper Süddeutsche Zeitung, business newspaper Handelsblatt, toy industry journal Fachzeitschrift TOYS, family-oriented lifestyle publication LUNA Magazin, and a Swiss blogger specialising in parenting issues.
Journalists toured the Ħal Far plant with chief operating officer Matthias Fauser and saw the production line where more than 100 million figures are created and assembled every year.
There was an informal meeting with chief executive officer Helga Ellul, who explained how a family business set up in 1974 was transformed into a global toy giant.
The visitors were also givena presentation on thecompany’s mould construction programme and the development of the Playmobil figureby mould shop manager Guenther Kurz.