The team at Concept Stadium, a marketing consultancy firm in Malta, have extended the sponsorship of a child’s education in Kenya for the second year running via a local sponsorship programme, Sponsor My Future.

Through the sponsorship, the team contributes to pay for a Kenyan child’s tuition fees for scholastic year. The extra funds go towards buying the school uniform and shoes, books and stationery and a daily meal.

Concept Stadium directors Jonathan Dalli and Jonathan Chetcuti said they were proud of their team for initiating the sponsorship and committing themselves once again towards this cause.

“The team’s efforts will not only help a child realise their dream of graduating one day, but it could potentially help lift themselves and their family out of poverty. The sponsorship also manifests how, when we speak about corporate social responsibility, it comes through a bottom-up mentality. The team came together to help another person in need, thousands of miles away, on their own initiative and found our full support. CSR teaches each and every one of us a big lesson on compassion,” they said.

Sponsor My Future allocates a child to each sponsor, allowing them to know exactly who is receiving the money and invites them to communicate with each other via handwritten letters. The charity also provides updates on the child’s progress on a regular basis.

It is said that there are more than eight million children around the world sponsored by Western benefactors, usually in the form of regular donations to a particular child via a charity. Throughout the year, Concept Stadium also teams up with various local stakeholders by donating their time and expertise to help others in need.

http://conceptstadium.com