• Unfair commercial practices are usually either misleading or aggressive.
• A misleading commercial practice contains false information or is likely to deceive the average consumer.
• Misleading omissions are also considered as unfair commercial practices.
• Any information provided to consumers has to be clear, intelligible and unambiguous.
• Aggressive commercial practices occur when the average consumer’s freedom of choice is significantly impaired.
• Unfair commercial practices may be reported to the Office for Consumer Affairs on Freephone 8007 4400.