• Unfair commercial practices are usually either misleading or aggressive.

• A misleading commercial practice contains false information or is likely to deceive the average consumer.

• Misleading omissions are also considered as unfair commercial practices.

• Any information provided to consumers has to be clear, intelligible and unambiguous.

• Aggressive commercial practices occur when the average consumer’s freedom of choice is significantly impaired.

• Unfair commercial practices may be reported to the Office for Consumer Affairs on Freephone 8007 4400.

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