Manchester United star Marcus Rashford, after forcing British government to feed poorer children in school holidays, on Tuesday launched a new campaign to encourage kids to read — this time with official blessing.

“I only started reading at 17, and it completely changed my outlook and mentality,” the 23-year-old England striker said.

“I just wish I was offered the opportunity to really engage with reading more as a child, but books were never a thing we could budget for as a family when we needed to put food on the table.” 

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