Ariel donates 8,000 laundry washes

Keen shoppers eager to offer a helping hand to charity helped Ariel donate 8,000 laundry washes to St Joseph Home, the Ursuline Sisters' Creche in Sliema, Għabex Emergency Shelter and St Patrick's.

Shoppers at Pavi, Smart, GS Naxxar and Park Towers helped Ariel donate washes by taking part in the Ariel Games for Charity, organised in-store recently. While manoeuvring their trolleys, and with an eye on the shelves, adults and children tried their hand at three simple games.

By participating, shoppers automatically gave five washes to their preferred charity and then doubled those washes when they won. In this spirit, Procter and Gamble has decided to double the final amount of washes to 100 packs and 8,000 washes.

During the presentation to representatives of the four institutions, Victor Galea, managing director at V.J. Salomone Marketing Ltd, local representatives of Ariel, said: "We are satisfied with the successful outcome of our initiative, not only because we are helping children and their carers but because we have also involved consumers, who were so eager to join Ariel's initiative to give generously."