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In response to the article Re-branding The Brand Malta Campaign (August 25), I can readily see how the Maltese Cross is a very valuable marketing tool. However, having been away from the island for more years than I care to count I still tell people...

In response to the article Re-branding The Brand Malta Campaign (August 25), I can readily see how the Maltese Cross is a very valuable marketing tool. However, having been away from the island for more years than I care to count I still tell people where I grew up, and you know what? Inevitably over the years I have heard these words uttered: "The Maltese Falcon".

I am sure the think-tank could do a quick market research and find that the Maltese Falcon is highly associated with Malta. And if they can't use it, just think what Air Malta could do with it!

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