British flock to Valletta carnival, Poles prefer Nadur, data shows
GO Trends report maps how tourists move around Malta and Gozo
The carnival in Valletta attracts mostly British tourists while Polish visitors prefer the more spontaneous version in Nadur, the latest edition of GO Trends reveals.
The data intelligence report that tracks how international visitors move across the Maltese Islands was released on Tuesday offering detailed insights into where tourists stay, how long they visit, which events they attend, and how movement patterns change throughout the day, across seasons and between different localities.
The information, which is anonymous, is based on mobile connectivity data collected throughout last year.
The report finds that German, Dutch and British visitors consistently stayed for more than six days.
During carnival, British tourists flock to Valletta while the majority of tourists at Nadur’s carnival that same weekend in 2025 were Polish.
Two major summer festivals held only weeks apart last year attracted distinctly different European audiences.
Meanwhile the data revealed that only 10 per cent of international visitors to Gozo were day-trippers.
GO analyses millions of anonymised network events generated as international visitors connect to its mobile network. These connections provide insight into visitor flows, length of stay, nationality, popular destinations and movement patterns throughout the day, while protecting individual privacy at every stage.
GO Trends analyses aggregated movement patterns only and never identifies individual users.