Canon named western Europe's No.1 brand
Independent research undertaken by analyst house InfoSource has found that Canon, world leader in imaging solutions, has yet again maintained its position as the number one brand across western Europe for its complete multi-functional Printer (MFP)...
Independent research undertaken by analyst house InfoSource has found that Canon, world leader in imaging solutions, has yet again maintained its position as the number one brand across western Europe for its complete multi-functional Printer (MFP) portfolio, which includes colour, colour capable and black-and-white devices. With a 17.2 per cent market share by brand in the first half of 2008, this performance places Canon ahead of any other brand in the overall MFP market.
The InfoSource figures show that Canon grew its market share in this period despite an overall market decline when compared to the first half of 2007.
Paul Rowntree, European marketing manager of Canon Europe said: "These figures reflect what has been a successful period for Canon, at a time when the overall market has struggled. To buck this trend and outperform the market is a terrific achievement for Canon."
The research highlighted the strength of Canon's product portfolio across the complete colour, colour capable and black-and-white segments.
This growth in market share was spearheaded by the successful launch of the iR C2380i in March, 2008, which delivered strong sales in the second Quarter of 2008. The iR C2380i went on to win the Spring 2008 "Pick" award by Buyers Laboratory Inc. (BLI), the world's leading independent tester of document imaging products, recognising the model's excellent ease of use and scan functionality.
Mr Rowntree added: "Canon's firm commitment to innovation and technical development, through the introduction of award-winning devices such as the iR C2380i, continues to deliver strong sales and an enviable position within the market.
"Retaining the No.1 spot for brand demonstrates the success of our advanced portfolio of products, solutions and professional services in meeting the diverse needs of our customers in the office market."
Further information on all Canon product lines is available at www.avantech.com.mt.
The InfoSource figures show that Canon grew its market share in this period despite an overall market decline when compared to the first half of 2007.
Paul Rowntree, European marketing manager of Canon Europe said: "These figures reflect what has been a successful period for Canon, at a time when the overall market has struggled. To buck this trend and outperform the market is a terrific achievement for Canon."
The research highlighted the strength of Canon's product portfolio across the complete colour, colour capable and black-and-white segments.
This growth in market share was spearheaded by the successful launch of the iR C2380i in March, 2008, which delivered strong sales in the second Quarter of 2008. The iR C2380i went on to win the Spring 2008 "Pick" award by Buyers Laboratory Inc. (BLI), the world's leading independent tester of document imaging products, recognising the model's excellent ease of use and scan functionality.
Mr Rowntree added: "Canon's firm commitment to innovation and technical development, through the introduction of award-winning devices such as the iR C2380i, continues to deliver strong sales and an enviable position within the market.
"Retaining the No.1 spot for brand demonstrates the success of our advanced portfolio of products, solutions and professional services in meeting the diverse needs of our customers in the office market."
Further information on all Canon product lines is available at www.avantech.com.mt.