Citroën DS concept uncovered in Switzerland

Citroën's DS Inside concept breaks veil at the Geneva Motor Show next month. The chic model will be displayed alongside the company's new corporate image.

Embodying a bolder, three-dimensional version of the famous Double Chevron logo this new, modern, emblem supports the company's 'Créative Technologie' spirit.

Citroën has also announced it will be launching new models at the rate of one every six months for at least the next three years. The marquee also said it will launch a whole new, and totally separate, affordable premium model range, christened DS for 'Different Spirit'.

The DS Inside is a concept car realisation of the first of this future DS range. From a team headed up by British designer Mark Lloyd, the DS Inside is characterised by its strong presence and seductive styling.

The concept is based on the smaller of the forthcoming DS models, the DS3, and will be the first to be launched in 2010, followed by the DS4 and DS5. The models will be positioned as premium models in, respectively, the small, medium and large car segments.

Also on display on the Citroën stand in Geneva will be the new C3 Picasso, that goes on UK sale in April, the C1, through to the luxurious C6. The environmentally focused C-Cactus concept car - which Citroën is exploring to make a production reality - as well as the GTby Citroën that has become virtual reality in Sony Playstation's GT5 prologue.

Alongside the announcement of the new logo and the DS range, CITROËN has also announced a host of other enhancements to the brand that will allow it to re-invent itself in several areas.

The line 'Créative Technologie' will be used throughout all advertising; dealerships will be progressively upgraded to reflect the dynamic new image and emphasis will be placed on further elevating customer satisfaction, customer websites are being transformed,; the approved used car programme is being upgraded to re-emerge as 'Citroën Select'; a new range of products is being developed for fleet customers under the banner 'Citroën Business', and the WRC winning rally team has been renamed Citroën Racing.