Consumer watchdog looks into claim about 'misleading' €10k Bulletproof challenge
A group of youths filed a complaint after the fitness firm failed to choose a winner and pay the promised award
The Malta Competition and Consumer Affairs Authority (MCCAA) is looking into a complaint against social media fitness platform Bulletproof, after it allegedly failed to choose a winner and pay the promised €10,000 for a "life-changing transformation challenge".
An MCCAA spokesperson told Times of Malta it will investigate the matter if it deems it necessary to do so after speaking to Bulletproof.
Last month, Omar Rababah filed a complaint with the MCCAA on behalf of around 10 participants who took part in the challenge called Project 360, which offered a €10,000 reward to the applicant who achieved the best overall life-changing transformation over a year.
The challenge was launched in 2025, and over 40 people applied and paid a participation fee of €19.90.
The project promised to meet the participants, guide them, and set up a WhatsApp chat between them.
Rababah said the Bulletproof team only met the participants once in a villa in Madliena, and when the year ended and the time came for Bulletproof to pick a winner through public vote and gift the €10,000, this never happened.
He called the challenge "misleading advertising" and said that Bulletproof failed to honour its obligation.
Bulletproof previously told Times of Malta that it decided to close the challenge as it was unable to fairly pick a winner due to the “insufficient transformations” of the participants.
A spokesperson for the MCCAA said the watchdog follows a structured process when it receives a complaint or report.
This includes assessing the information provided and engaging with the trader to seek remedial action in line with Article 17(1)(f) of the MCCAA Act, with a formal investigation initiated where necessary.
"We are currently in communication with the trader... A formal investigation is initiated, if necessary, in line with Article 12 of the Consumer Affairs Act."
In the meantime, Bulletproof has launched a new hundred-day transformation challenge for 2026, upping the prize to €20,000.