Dangerous dreams: Inside internet’s ‘sleepmaxxing’ craze

Experts raise alarm about some trending activities and products purported to optimise sleep quality

From mouth taping to rope-assisted neck swinging, a viral social media trend is promoting extreme bedtime routines that claim to deliver perfect sleep − despite scant medical evidence and potential safety risks.

Influencers on platforms including TikTok and X are fuelling a growing wellness obsession popularly known as “sleepmaxxing”, a catch-all term for activities and products aimed at optimising sleep quality.

Read the full story on Times2.

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