Founded in 1971, Century 21 is one of the most renowned brands in real estate, consisting of approximately 800 independently-owned and operated franchised broker offices in 80 countries worldwide, having more than 118,000 independent sales professionals.

The company recently unveiled a new brand identity and a new mission statement – “to defy mediocrity and deliver extrordinary experiences”. The idea behind this campaign came about after Century 21 felt that there was a lack of communication between the interested parties who wanted to buy or sell their home and the right agent.

This campaign will present a new visual identity, TV, digital, social, and print components, along with an integrated cross-channel media partnership.

Century 21 chief marketing officer Cara Whitley said: “This is just the beginning of the bold ambitions we have for challenging existing conventions in real estate relationships and to progress the industry in ways that favour the consumer yet directly help our agents and brokers break through the clutter and noise and win in the markets they operate in.” 

A new logo has also been introduced as part of the rebranding, featuring a revamped colour palette that retains the gold and black scheme, along with new graphics to provide a simple and timeless ‘gold standard’ seal of approval.

The new logo will henceforth be a representation of a modern approach that will be relevant to those who are interested in buying properties.   Whitley further commented that: “Our rebranding campaign is more than a logo; it is recognising that every broker and affiliated agent has their own way of doing things that work for them, and providing a clean and clear stage for their individual personalities and unique stories to be told.”

Century 21 is a division of Famalco | Building Businesses.For more information, call 2339 2121 or send an e-mail to info@c21.com.mt.