‘Dopamine apps’: why people are ordering fake deliveries

It sounds ridiculous if you’ve never tried it, but this viral trend is more popular than you might think

It’s Saturday night and you’ve downloaded a new food delivery app. You’ve scanned the menus, picked some Mexican dishes, placed your order and are now tracking the delivery. But your food never comes – and you never expected it to.

It sounds ridiculous if you’ve never tried it, but this viral trend is more popular than you might think. Just one app alone, FoodNeverComes, claims nearly one million “cravings satisfied” to date.

Why would people bother spending time on apps or websites that are built to never deliver? Ultimately, it’s all about getting a dopamine hit.

Read the full story on Times2.

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