‘Dritt għall-Kultura’: National campaign to promote the right to culture

A new national awareness campaign was launched on Monday, focusing on promoting the importance of cultural access for all and celebrating artistic freedom of expression. 

The campaign- 'Dritt għall-Kultura’- is led by the Arts Council Malta and began with public installations set up at the Triton Fountain, which includes three large cubes, each illustrating a different creative discipline. 

On Monday, during the launch, live performances took place inside and around the cubes, as artists encouraged interaction with passersby and a deeper connection among those present.

One of the cubicles found in the Triton Square promoting the right to culture. Photo: DOI

The campaign will include striking visuals designed to spark curiosity and encourage engagement with the Right to Culture as a guiding principle for policy-making and cultural practice. 

Material will also be made available online and in public spaces to further promote accessibility, along with a Right to Culture Resources Pack- available both in print and online, and as an audiobook, in both Maltese and English, will also be available. 

The campaign guides creatives on how to use this resource as a practical tool to make their work more inclusive, accessible, and relevant to the communities they engage with.

Culture Minister Owen Bonnici said the role of the campaign is to place culture at the heart of national development. 

“Through sustained investment and targeted support, we are not only delivering on our electoral promise to strengthen the cultural sector but also ensuring that no artist or community is left behind. The Right to Culture is not just a slogan, but a promise we are actively fulfilling,” he said. 

Arts Council Malta Executive Chairman Luke Dalli said the Right to Culture is at the "core of the Council's strategy" because the Council believe cultural participation should never be a privilege, but a fundamental human right. 

“For us, this is not just a buzzword—it is a call to action. This campaign is another step toward making this belief tangible by creating concrete pathways for artists to grow and thrive, supported by a range of funding schemes that enhance access, inclusion, and participation."