The wildly popular FIFA video-game series will be rebranded EA Sports FC next year, its publisher Electronic Arts said on Tuesday, ending a three-decade relationship with football’s governing body.

Launched in 1993, a generation of millions of football fans and gamers across the globe grew up playing the game and it became a huge money-spinner.

But “months of tense negotiations” between California-based Electronic Arts (EA) and governing body FIFA failed to end in an agreement to extend the partnership, The New York Times reported.

 

Continue reading this article on Sports Desk, the new sports website by Times of Malta

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