EC has undertaken its first expansion outside Europe with the acquisition of Boston Language College in Cape Town, South Africa. The English language school company, which is headquartered in Malta where it has its first and largest school, already owns schools in London, Cambridge and Brighton in the UK.
CEO Andrew Mangion said that EC was excited to have a presence on the African continent and that this was the start of further international expansion for the group in the near future. The move is in line with the company's strategy of taking its unique brand of quality English language tuition to new growth destinations.
Sue Camilleri, who has some 22 years' experience in the sector in management and academic roles as well as personal experience of living in Africa, has been appointed general manager of EC Cape Town, as Boston Language College has been re-branded.
Cape Town complements other EC centres by providing students with additional benefits in terms of value for money, extra-curricular activities as well as offering multi-destination academic year courses for long-term students. There are synergies between the teaching approach of EC and Boston Language College, including, in particular, a focus on small class sizes and a solid core of programmes covering General and Business English, one-to-one tuition and exam preparation courses.
"Boston Language College has worked hard to establish itself over the last four years and we are proud to be taking this establishment into a new era as part of a dynamic group expanding to cover global reach in the English language market," commented Mr Mangion.
EC has produced an attractive, 20-page brochure to promote EC Cape Town along with its regular range of marketing material. The brochure provides agents and prospective students with full programme details as well as practical visitor information. It is available from: www.ecenglish.com.