Esprimi partners with CARMA, bringing enhanced media monitoring to Malta

Esprimi, Malta's leading market research firm, has announced a new strategic partnership with CARMA, a prominent international media intelligence provider, to deliver cutting-edge new market insights.  

The collaboration aims to merge Malta-based Esprimi's expertise in surveys and behavioural insights with Dubai-based CARMA's real-time media intelligence. 

This partnership will provide clients with continuous, real-time monitoring of public sentiment across broadcast, digital, print, and social media, powered by advanced artificial intelligence and complemented by predictive survey data and behavioural modelling.  

Esprimi, Malta's leading market research firm, has announced a new strategic partnership with CARMA.

Morgan Parnis, CEO of Esprimi, said the partnership marks a significant shift in how companies approach marketing, communications, and public relations measurement: 

“This collaboration with CARMA is not merely about assessing communications or public relations; it is about delivering decision intelligence at the highest level. The insights we can provide will be invaluable to clients navigating product rollouts, managing crises, and refining their market positioning. As Malta’s economy evolves, businesses increasingly require nuanced data and analysis. This partnership provides the very latest technology and know-how.”

Esprimi is well-known for conducting comprehensive market research surveys, enhanced with machine learning capabilities that predict outcomes and analyse behavioural patterns. 

In recent years, it has provided the insights behind Times of Malta’s widely respected election polls, which leverage machine learning to accurately predict electoral outcomes.  

CARMA Founder and CEO, Mazen Nahawi, said that by integrating CARMA’s proprietary AI platforms with Esprimi’s predictive analytics, the partnership will deliver a unified, real-time intelligence ecosystem. Unlike traditional monitoring tools, CARMA’s systems combine automated AI analysis with expert human interpretation to uncover the meaning behind the data, not just the volume.

This approach, he said, represents “future-ready media intelligence,” moving beyond retrospective reporting toward predictive, insight-led strategy that enables organisations to anticipate shifts in public opinion rather than simply react to them.

"We are excited to partner with Esprimi in this innovative endeavour. This collaboration allows us to leverage our media intelligence capabilities alongside Esprimi's profound market research expertise. 

Together, we aim to equip businesses with the tools they need to understand and respond to public sentiment in real-time. Our combined efforts will provide clients with unparalleled insights, enabling them to navigate the fast-evolving media landscape effectively."

The synergy between Esprimi and CARMA creates a dynamic intelligence framework in which machine learning, AI analytics, and behavioural data converge with human insight. 

By having access to real-time data, organisations can adapt their strategies swiftly and make informed decisions that resonate with their target audience. This is particularly crucial in today's fast-paced market, where the ability to pivot based on real-time feedback can be the difference between success and failure.

As Parnis concluded, "We are excited about the possibilities this partnership brings and are committed to providing our clients with unparalleled insights that empower them to succeed in an increasingly complex media landscape."

To learn more, visit Esprimi.