EU committee adopts Attard report on sustainable tourism strategy
The report aims to make tourism work better for all areas of the EU
The European Parliament's Committee on Transport and Tourism has adopted a report by Maltese MEP Daniel Attard, marking a key step towards Europe’s first strategy for sustainable tourism.
The report was adopted with broad cross-party support.
“This is not a report of general statements. It sets out concrete actions to make tourism work better for our economies, our workers and, above all, our communities,” the Labour MEP said.
He highlighted connectivity as a central pillar, stressing that fair and reliable access is essential to rebalance tourism flows across Europe.
“Tourism in Europe is characterised by imbalance. Some destinations are overwhelmed, while others remain underdeveloped. Better connectivity will allow us to move beyond hotspots and spread the benefits of tourism more evenly, including to islands and peripheral regions.”
He also emphasised culture as the foundation of Europe’s tourism offer.
“Quality tourism in Europe is built on identity, heritage and authenticity. This report recognises culture as the keystone of our tourism model and strengthens support for those who preserve it, including volunteers and local communities.
”On the environmental dimension, the report includes clear deliverables to reduce the sector’s footprint, including measures to tackle waste and single-use plastics and to support cleaner transport solutions across the tourism ecosystem.
It stresses that sustainability must strengthen resilience and competitiveness, not create additional burdens.
The report also places strong emphasis on people, with proposals to address skills shortages and improve working conditions.
“We cannot build a competitive tourism model without investing in our workforce. Upskilling, reskilling and facilitating mobility are essential to make tourism a career of choice,” Attard said.
The report also underlines the need for a level playing field in the accommodation sector. “Short-term rentals have a role to play, but they must operate within clear rules that protect communities, housing markets, and fair competition. Tourism must serve communities, not exploit them.” Attard concluded.