Fixed internet is the top service prompting bundle purchases: MCA
Bundling of telecom services is generally preferred for affordability and convenience
Fixed internet is the top service prompting bundle purchases, according to 82% of respondents who took part in a Malta Communications Authority survey.
The MCA published the data on Thursday, revealing patterns of households subscribed to multiple telecom services under fixed-term contracts, also referred to as bundled offers.
The results provide insight into current subscription patterns, spending levels, satisfaction rates, switching behaviour, and awareness of contractual rights among Maltese households.
Telecom services are commonly obtained in a bundle.
Half of respondents (51%) bundle some or all of their telecom services, while 31% partially bundle their services, most commonly keeping mobile telephony as a standalone service.
Bundling of telecom services is generally preferred for affordability and convenience.
Operator discounts drive 48% of households to obtain a bundle (61% in 2023), while single bills (37%) and fixed monthly costs (31%) also appeal to subscribers, both up from 35% and 15% in 2023 respectively.
Fixed internet is the top service prompting bundle purchases, cited by 82% of respondents (55% in 2023).
Mobile telephony ranks second at 12% (down from 16% in 2023), followed by TV at 6% (21% in 2023) and fixed telephony at 1% (8% in 2023).
64% of households spend between €30 to €69.99 per month on the bundle subscription (63% in 2023).
High satisfaction prevails for service quality (72%), bundle product mix (69%), and value for money (52%).
Switching bundled services remains low at 7% (6% in 2023).
Of households reporting switching, 64% faced no difficulties when carrying out the change (up from 57%).
Consumer awareness of contract terms has increased. Awareness of early termination fees rose from 15% to 24%, while knowledge of the right to exit a bundle without incurring fees if an operator changes the contract terms increased from 37% in 2023 to 55% in 2025.
Overall, this survey highlights sustained consumer preference for bundled telecom services, driven primarily by affordability and convenience, alongside growing awareness of contractual rights.
These findings will support MCA’s ongoing regulatory oversight and strengthen consumer protection efforts within Malta’s evolving communications market.