What actually hides inside a bottle of Perrier? This is what the latest Perrier commercial has set out to show.
Balloons flow from a water spring and rise at full speed towards the sky, until they merge and become a bottle. This represents the hundreds of bubbles that start to fizzle when a bottle of Perrier is opened.
Each balloon depicts a special feature of Perrier: waiters; a fanfare to set the pace and strike a peculiar chord; sexy girls of flirtatious nature; a nacelle carrying the lion from a past, very famous Perrier French commercial by Jean-Paul Goude; clubbers; crazy fireworks; and a tennis referee because Perrier is the official water of Roland Garros.
“The balloons are not just a metaphor for big bubbles locked up in the green bottle. Each balloon is also the representation of a special feature of Perrier: Parisian sidewalk cafés, music, madness and sex appeal – features that have all played an important role in the advertising history of the brand,” said Paul Kreitmann, creative director at Ogilvy & Mather Paris.
Baptiste Clinet, another creative director, said: “Perrier commercials are known for their pleasurable, dynamic and crazy touch. Perrier has chosen to collaborate with us on carrying on this tradition, of which I am very proud.”
The Perrier commercial can be viewed at www.youtube.com/watch?v=rQ4CtzNeo0. For more information, join the Perrier Malta Facebook page.
Perrier is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Ltd, a member of The Farsons Group.