Malta’s gender pay gap, which stands at an 11 per cent average, was preventing the island from achieving a fully inclusive economy, President Marie-Louise Coleiro Preca said.

Speaking today during the launch of a video to turn the spotlight on this national disparity — for every €1 a man earns, a woman gets just 89c — President Coleiro Preca called for a society that fully respected women’s dignity.

“This video is intended to create awareness about the complex factors contributing towards the gender pay gap. I hope that after watching this video, many will feel empowered to achieve practical solutions for gender equality,” she told a press conference held at San Anton Palace, Attard.

President Coleiro Preca added: “The video aims to dispel the many myths which still exist concerning the gender pay gap… It is not a straightforward issue so it requires our full engagement and involvement to be able to tackle it holistically, and effectively.”

A project of the President’s Foundation for the Wellbeing of Society, this video is a CSR imitative by V Squared Media, done in collaboration with EY Malta, with the support of the Centre for Labour Studies at the University of Malta, the National Statistics Office, and emPOWer: Platform of Organisations for Women.

It is being launched just ahead of November 18 — Malta’s Equal Pay Day, which symbolically marks the day when women in Malta effectively start working for free for the rest of the year.

In the UK, women set up automated email replies saying: “I’m out of office until 2019”, to draw attention to the country’s gender pay gap.

The gender pay gap is defined as the difference between the average gross hourly earnings of men and women, which includes overtime, bonuses, and other perks, all expressed as a percentage of the average gross of the yearly earnings of men.

It is not the same issue as equal pay. Equal Pay looks at whether men and women are receiving equal pay for equal work, within the same employment and at the same level. However, the gender pay gap is more complex and subtle, which is probably why many believe it does not exist.

The aim of the video, which ties in with the spirit of the UN Sustainable Development Goals, is to encourage local businesses and companies to look into the gender pay gap issue and learn how they can combat this imbalance within their companies.

It follows on a conference organised by the President’s Foundation for the Wellbeing of Society earlier this year, which drew attention to how we can all collectively work to close the gender pay gap.

Francesca Fenech Conti, a women’s rights activist and founder of the Facebook Group Women for Women, said: “Companies must be encouraged to be more gender fair, and we should showcase and promote the ones practising transparent, and fair management.”

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