The new Head and Shoulders look was unveiled during a boat trip held for the press last Monday.

The event kicked off with a cruise aboard the Fernandez II, where VJ Salomone Marketing Ltd managing director Victor Galea introduced the new look and versatile range of the Head and Shoulders variants.

The event also launched the Head and Shoulders Photo Booth Competition. A photo booth will be travelling to different beaches throughout July around Malta giving the public the opportunity to take original, inventive and creative photos.

The people who appear in the winning photo will collectively win a holiday to a European destination. Voting will take place online.