Children had the opportunity to experience the value of environmentally-friendly action during a day of fun activities and games put together by the 'We care' environmental team at Hilton Malta.

The Kids Day was packed with activities including games, crafts, animations and quizzes. Every child received gifts and was presented with a certificate of participation.

All the children of Hilton Malta team members between the ages of six and 14 were invited to participate in a day of activities, held on site at the hotel.

The 'We care' environmental team has already made substantial improvements to the hotel's environmental performance.

Hilton Malta managed to reduce its energy consumption by 15.1 per cent per guest night over a one year period, for a total reduction of 1.5GWh.

The average for all the Hilton properties in the Mediterranean region was 6.5 per cent, or 40GWh, which means a 5,800 ton reduction in carbon emissions - the equivalent of taking 1,200 cars off the road.

The savings were achieved in the context of Hilton's 'We care' initiative, running since January 2006. A total of 16,000 team members from 79 Hilton hotels around Europe and Africa have taken Hilton President for Europe and Africa Wolfgang Neumann's grass roots challenge to think green.

"Sustaining the environment will ensure our future and who better than our children, our future, to be challenged into it?" Hilton Malta general manager Clement Hassid said.

"Our objective is to develop a greater environmental awareness in our kids, which will increase our team members - their parents - environmental consciousness at home and on the job."

Aware of its responsibilities to the society it operates in and its position as one of the major energy consumers - and the potential for waste generation - on the island, Hilton Malta also invited private organisations and NGOs to participate in the event.