HSBC launches Gold Account

HSBC Bank Malta has launched the Gold Account, a major new product and service proposition offering a wide selection of special banking facilities and initiatives aimed at a wide cross section of HSBC and to potential new customers.

The main features of the new HSBC Gold Account include a current account with an automatic overdraft facility at discounted rates of interest, a Visa Gold credit card, a Quikcash Gold debit card and a customised Gold cheque book to emphasise the exclusive nature of HSBC's new banking package.

Apart from the range of financial services, HSBC Gold Account holders will receive a number of other benefits, including an elevated level of service with more personalised attention.

This new product and service proposition is aimed at customers who lead busy lifestyles and are upwardly mobile, earning a minimum gross annual salary of Lm10,000 (single income). The package recognises this customer segment as a loyal and higher value group of people and the bank is reciprocating with a package that rewards customers with the privileges they expect.

Additionally, from the moment the account is opened, an experienced official in every branch will be designated to guide and assist these customers with preferential interest rates and processing fees on other HSBC products such as Flexicredit and Home Loans.

"The HSBC Gold Account offers a range of benefits, which the bank is certain will prove attractive and useful to its customers who expect to be given the best products and service from HSBC. The launch of the Gold Account is yet another step in HSBC's continuing efforts to build a close and strong relationship with its customers," HSBC's head of branch banking Ray Briffa said.