Insight into Chevrolet's new car design

Chevrolet has launched an interactive website exploring the world of the brand's car design, including Chevrolet design characteristics, concept cars and globe-spanning design teamwork.

The site, www.chevroletdesign.com, gives an in-depth insight into Chevrolet's new design language and it is no coincidence that the website is launched at the beginning of a year that will see the introduction of two new Chevrolet products, the Cruze and the Spark.

Visitors to the site will gain a better understanding of the challenges designers face when creating a global car. They will learn how Chevrolet designers around the globe are working closely together to develop cars to be marketed worldwide.

Visitors will get a clear understanding of how and which style cues and common design features ensure that a car is unmistakably a Chevrolet.

The site also explains the important role that design plays in making cars more 'green'.

Visitors get access to a host of visual material about Chevrolet's latest concept cars, including photos, sketches and videos. They will also find an interactive calendar of Chevrolet events and links to other sites as well as external news sites and blogs.