The Sense Group’s message for this festive season is to enjoy alcohol in moderation, without drinking and driving.
For the past 15 years, TSG has launched messages and innovative campaigns, specifically targeting partygoers to help them enjoy the Christmas and New Year’s festivities.
The message “just don’t drink and drive” urges people to plan ahead if they intend to party and drink. Friends and relatives could take it in turns not to drink alcohol and drive the rest of the group safely back home.
Groups could also hire minibuses or taxis.
This year’s Christmas campaign is a follow up to an earlier campaign launched in September with messages ‘don’t over do it’ which ran on social media targeting young binge drinkers, playing on the shame and embarrassment of seeing pictures of themselves drunk on social media.
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