How Kylie Minogue built a wine empire in six years

The actress and singer has wracked up sales of around 25 million bottles since launching her own-label wine in 2020

Australian singer Kylie Minogue says “nothing compares” to performing live, but becoming an international wine magnate in under six years has been quite a thrill for the Spinning Around star.

Minogue launched her first own-label wine in 2020 in partnership with celebrity drinks expert Paul Schaafsma, starting with a basic rosé but quickly expanding to include sparkling, no-alcohol and premium rosé offerings.

The actress and singer has since wracked up sales of around 25 million bottles, with her carefully branded products pitched at low- to mid-range prices in dozens of countries.

Read the full story on Times2.

 

Sign up to our free newsletters

Get the best updates straight to your inbox:

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.