The Maltese islands are this month being extensively promoted at the renowned department store, Harrods, in London.
The promotion, 'This Is Malta', is the initiative of Malta's High Commissioner in the UK, Joseph Zammit Tabona and coordinated by Malta Enterprise, the Malta Tourism Authority and Finance Malta.
The campaign consists of an impressive display in the windows overlooking Brompton Road, which include national artefacts provided by Heritage Malta.
Malta flags embellish the store's façade and a contemporary painting exhibition of Maltese artists can be viewed in the foyer of the elegant Georgian Restaurant. Imagery of the Maltese Islands is on show in various showcases and screens throughout the store.
The store's display windows and screens are all variously themed, promoting diverse aspects of the Maltese islands, especially with regards to history and culture, tourism, business and industry as well as financial services.
The display screens throughout the store will also be airing a number of sponsored and/or promotional clips of Malta & Gozo.
The Harrods Store Guide for this month also carries full-page advertisements of Malta-based companies and banks, whilst the Harrods magazine March issue, carries a 16 page feature on Malta and Gozo with a foreword by Prime Minister Lawrence Gonzi.
All receipts printed this month will also be carrying full-colour adverts on the back, promoting Gozo as a destination in its own right and the investment opportunities inherent there.
Since this event also coincides with the awarding of the George Cross to the Maltese Island, a replica of the George Cross medal has been put up on display.
Another 13 paintings, donated by artist Kenneth Zammit Tabona for the Duke of Edinburgh Award, are also on display.
Maltese businesses, banks and other entities have taken the opportunity to organise networking and informative meetings at Harrods and take up has been very encouraging.
The support of other entities, namely Air Malta Plc, the Gozo Ministry, Malta International Airport plc, HSBC Bank Malta plc, Bank of Valletta plc, Corinthia Group, Hilton Malta, The Xara Palace Relais & Châteaux, Mdina Glass, Grand Harbour Marina and the Malta Experience, was also instrumental in the organisation of this event namely.