From Malta to London and beyond
Brand’s first international B2B exhibition at Top Drawer London
Lots of brands have come to Malta and more will continue to do so. Conversely, however, Maltese brands which have secured a foothold in foreign markets are a rare breed. 6FIFTYTWO® is now one of them.
Christabelle Camilleri, founder and CEO of silk essentials brand 6FIFTYTWO®, has just announced the brand’s first international B2B exhibition at Top Drawer London. The latter is the UK’s leading trade show for designer brands, a trusted conduit between brands and retail buyers. It is also a must-watch platform for emerging business trends.
But 6FIFTYTWO® didn’t just exhibit its stuff at Top Drawer. It won the 'Best Stand' award.
6FIFTYTWO®’S carry-all bags are a compact yet spacious solution for all storage needs.The strategy worked. The brand has officially joined Wolf & Badger online and in store, featuring an amazing range of products by cutting edge designers, the bustling home of independent fashion, unique jewellery and much more.
So what’s this buzz around 6FIFTYTWO® all about? The brand originally carved out a beauty and wellness space for itself through unique silk pillowcases and related ranges designed to care for skin and hair. Gradually, the brand gently morphed to offer product lines in other sectors. 6FIFTYTWO® continued to faithfully express its colourful soul yet remained fresh and innovative, a bold bearer of change.
The CEO comments: “The brand is all about its distinctive character which immediately captures the imagination whatever it is apply to. In terms of vision, 6FIFTYTWO® is a total and all-encompassing lifestyle brand, recognisable and embraced by whatever product line it lends itself to. Its future lies in the footprint it has the potential to make in various markets. From fashion to furniture to personal care and the limitless beyond.”
So the trajectory for the brand has been Malta to London and now it looks like the great beyond. Which horizon is the brand’s founder and CEO looking at?
“Our journey is just beginning. We aspire to grow 6FIFTYTWO® into a brand synonymous with luxury, comfort, and an environmentally mindful living. We aim to continue expanding our product range, always avoiding the obvious to meet beauty and wellness needs while maintaining a strong commitment to quality and sustainability.”
6FIFTYTWO® continued to faithfully express its colourful soul yet remained fresh and innovative, a bold bearer of change.It is clear to see where she’s going. Take 6FIFTYTWO®’S carry-all bags – a compact yet spacious solution for all storage needs. They are designed to seamlessly fit into the busy woman’s daily routine and travel adventures. Crafted from premium cross pvc leather and lined with durable 230d twill, the carry-all bag is as much of a chaperone as the pillowcase.
Then there are the silk sleeping masks, iron clad guarantees of surround luxury and a relaxation experience every night. The brand has also launched its very own 6FIFTYTWO® edition 01 sunglasses. And to round it all off there are the uniquely curated gift boxes.
All 6FIFTYTWO® line come in a dazzling, never-ending range of colours and all items are produced in an eco-friendly manner.