Marketing of a feast

The feast of St Dominic in Vittoriosa is this year being celebrated this week until Sunday.

As has now become a tradition, the feast is marketed by means of billboards which highlight a particular site in that ancient maritime city.

This year, the billboard features a shot of Fort St Angelo lit up at night as seen from the Upper Barrakka Gardens in Valletta on the left hand side and a picture of the statue of St Dominic on the right hand side.

The statue forms the highlight of Friday's celebrations when it will be borne shoulder high and then hoisted onto a pedestal in front of the Prince of Wales Own band club at around midnight.

The billboard was designed by Stefan Mifsud of the firm Source Creative.