MTA website in Japanese

Research shows that the internet is used to obtain travel information by over 50 per cent of all Japanese tourists aged between 20 and 60, the Malta Tourism Authority said. Japanese tourist arrivals to Malta currently stands at around 15,000 per year,...

Research shows that the internet is used to obtain travel information by over 50 per cent of all Japanese tourists aged between 20 and 60, the Malta Tourism Authority said.

Japanese tourist arrivals to Malta currently stands at around 15,000 per year, with an average growth rate of about 15 per cent each year, the MTA added.

Encouraging results from that market has led to the launch by the MTA of a condensed version of its destination website in Japanese.

A Chinese version of the website was launched two years ago.

This is part of the MTA's ongoing strategy to maintain the yearly increase in tourist and English student arrivals from Japan. The website is also part of a larger marketing plan for the Far Eastern market as a whole.

The new website is designed to boost the efforts of the MTA's representative office in Tokyo and complement the investment of several Maltese travel agents.

www.visitmalta.com

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