New corporate identity for Citadel Insurance

Citadel Insurance has launched a new corporate identity after eight years of service.

Citadel started its operations in 1989 under Citadel Insurance Services Limited and in September 1997 the agency was converted into the second indigenous insurance company under Citadel Insurance plc, providing all classes of general and motor insurance.

Since 1998, Citadel has been operating as a composite insurance company after being authorised by the MFSA to transact a range of life insurance policies.

Citadel's new corporate identity builds on an established reputation that focuses on long-term trust, loyalty and confidence with its clients and business producers.

The new logo features three concentric dotted Cs rotating around the centre point, which represents the customer. The dark blue corporate colour has been retained for the company name, while a lighter, complimentary blue has been introduced to the identifier to add a touch of freshness and appealing synergy between the two parts.

In conjunction with the new logo, Citadel is introducing a new slogan: "your secure option". The new tag line builds on the trust that Citadel's customers place in the company.