Middlesea Valletta Life Assurance Company Limited has changed its name to MSV Life plc. The company was established in September 1994, and is jointly owned by Bank of Valletta plc (50 per cent) and Middlesea Insurance plc (50 per cent).
MSV Life plc will simultaneously undertake a new branding initiative with the launch of a new logo, to strengthen and modernise the way it presents itself to its stakeholders and the public in general, the company said in a statement.
MSV Life chairman Roderick Chalmers stated: “MSV Life has moved rapidly this year to implement a board mandated initiative to transform itself into a wholly self-sufficient, stand alone company. A new senior management team has been put in place, with a number of important senior executives having been recruited during the year. The change in name and the new branding is the final phase of a thorough restructuring aimed at ensuring a strong and independent future for the company.”
Mr Chalmers added: “With total assets of over €1.1 billion, and a customer base of over 80,000, MSV Life is Malta’s leading life insurance company by far. Prospects for continuing growth and development are encouraging, both in the life insurance and in long-term savings and retirement sectors. At their core, the changes we are making represent a renewal and reinforcement of our values and of our commitment to our many customers.”
David G. Curmi, CEO of MSV Life, explained that the new brand is merely an evolution of the company’s already established brand persona. It provides distinction and differentiation through a new visual identity, style and language, with a strong focus on the customer.
Mr Curmi stressed that the company’s new brand promise Trust Us For Life encompasses MSV Life’s vision which places customers at the heart of its business: “Trust is earned through being consistent in everything that we do and the delivery of quality products and excellent customer service. By listening and being accessible to customers, we show we care. By responding effectively to what we hear, we gain trust. Since the average relationship with our customers is around 15 to 20 years, one of our strategic objectives is that of earning the lifetime trust of our customers. Trust is an indispensable ingredient of our core business. Our success and reputation depend not only on the quality of our products and customer service, but also on the manner in which we conduct our business. Although we are changing our name and image, we will certainly not change our core values and the very responsible manner in which we manage our business.”
MSV Life plc is authorised by the Malta Financial Services Authority to carry on long-term business under the Insurance Business Act 1998. COM No: 181110/A2.