New Property Pages Exclusive Properties by Dhalia

Research carried out by Dhalia Real Estate has indicated there is a need for a specialized service for up-market clients.

With this in mind and in line with its development strategy, Dhalia has launched a new magazine aimed specifically at this segment of the sector - the Property Pages Exclusive Properties.

While the Property Pages First-Time Buyers' edition focuses on customers with low budgets and less experience in purchasing property, this new publication targets clients who desire and can afford a lavish dream home.

The new publication is based on an innovative concept that introduces a high quality communication tool dedicated solely to those looking for a distinctive high class address.

This latest development distinguishes Dhalia Real Estate in this exacting property sector and sets new standards and trends. Its new format is also a representation of Dhalia's new marketing strategy, focused on direct marketing, offering a more personalized service to all customers.

Property Pages Exclusive Properties will include valuable information and property updates as well as an artistic profile. The first issue contains an overview of Dhalia's newly launched business unit - Luxury Living - which aims to provide an exclusive and personalized service to clients seeking the sort of up-market and luxury properties included in this very publication. With this publication, Dhalia maintains its strategic approach to target different audiences with tailor-made communication tools.

For a free copy of Property Pages Exclusive Properties, call Luxury Living on 2137-7884 or send an e-mail to mkt@dhalia.com.