New tourism magazine launched

A new magazine aimed at promoting tourism to Malta, "Malta and Gozo Quarterly", was launched by Impact Public Relations at the Tourism Ministry in Valletta.

Impact managing director Joe A. Grima said the magazine filled a gap in the promotional strategy for the Maltese islands and should prove to be an effective tool in the industry's marketing efforts.

It covers a wide spectrum of subjects related to tourism, including news related to developments in all areas of the industry, conference travel, interviews, and special features based on the experience of foreign personalities and their concept of the Maltese islands and the Maltese.

The magazine, which is expected to be published towards the end of every season, is to be distributed worldwide by the Malta Tourism Authority to its contacts, as well as through MTA offices and Air Malta organisations.

It will be used as a marketing tool for the Maltese islands at the MTA stand in tourism-related fairs and exhibitions.

The first such event is the Incentive, Business Travel and Meetings Exhibition 2003, being held at the Palexpo Exhibition Centre in Geneva between May 20-22.

Tourism Minister Francis Zammit Dimech praised the initiative, pointing out it was heartening to see the private sector undertaking a joint initiative with the Malta Tourism Authority to promote the Maltese islands internationally.