Non-alcoholic wine: a booming business searching for quality
The market is not just for Gen-Z, who drink less than their parents, but also pregnant women, health-conscious consumers and those who don’t drink for religious reason
Bertrand Degat, vineyard manager for French zero-alcohol wine producer French Bloom, winces visibly when recalling some of the criticism and snobbery he has encountered from his contemporaries.
“Whatever you do, you’re judged,” he said at the giant Wine Paris industry fair last week where no- and low-alcohol wines and spirits had their own dedicated space for the first time.
“I don’t care about it, but it affects me when it’s people close to me,” he said. “I had people really close to me who said they didn’t even want to come to taste it [our wine] at the beginning.”
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