Novotel opens first hotel in Malta
Managed locally by ST Group under a franchise agreement with Accor
The prestigious hospitality brand Novotel has opened its first hotel in Malta.
Located in Gżira near the Sliema promenade and ferry terminal, the 293-room Novotel Malta Sliema offers sweeping views of Valletta and the Mediterranean, with easy access to shopping, dining and Malta’s capital. The property is managed locally by ST Group under a franchise agreement with Accor.
“Malta is a destination rich in culture and connectivity,” said Cristina De Oliveira-Frewen, chief operating officer, Franchise Operations Europe and North Africa, Premium, Midscale and Economy at Accor.
.“Novotel’s expansion into Malta and across Europe reflects our commitment to bringing balanced, experience-led hospitality to key markets. Novotel Malta Sliema is a prime example of how we integrate modern design, well-being and strategic location to serve both business and leisure travellers.”
The hotel combines contemporary design with wellness and business-friendly amenities, including a rooftop infinity pool, spa, fitness centre and flexible meeting spaces.
Ivan Borg Ferrando, cluster general manager at ST Group, added: “Welcoming Novotel to Malta is a significant step for the local hospitality sector. It shows that Malta continues to attract prestigious international brands, enhancing the island’s global profile as a tourism destination.”
Novotel is part of ALL Accor, Accor’s loyalty programme, which provides members with exclusive rewards and experiences across more than 5,700 properties worldwide.