The Gran Turismo game series has featured Porsche sports cars since 2017, most recently the Taycan Turbo S. For the launch of the game’s seventh edition, Porsche has, for the first time, developed a vehicle purely for the virtual world. The Porsche Vision Gran Turismo is the sports car manufacturer’s first concept study created specifically for use in a computer game. It will be available exclusively in Gran Turismo 7, which will be released on March 4, 2022 for PlayStation 4 and PlayStation 5.
By partnering with Polyphony Digital, Porsche is not only demonstrating its special visionary approach, but is once again also demonstrating the high level of expertise among its designers. Freed from the constraints of developing models for series production, they were able to put their own ideas for a Gran Turismo concept car into practice.
The Vision Gran Turismo features future-oriented versions of familiar Porsche design elements. The concept car exhibits the brand’s typical proportions with an especially sporty height-to-width ratio, an extremely low-set bonnet and very pronounced wings. The lights in the particularly purist front and the integrated air intakes create a visual link to the design language of the Taycan – a nod to the car’s purely electric drive. The rear is adorned with a markedly narrow light strip – a further development of the light signature that is familiar from the 911 and Taycan models.
The clear emphasis of the brand identity continues in the interior, with the curved hologram display, tailored to the driver, which appears to float above the steering wheel. The low seating position underscores the car’s dynamic feel. The realistic surface appearances in the interior also play a major role.
“We can engage young and digital target groups in the place where their automotive dreams are born: the world of gaming,” said Robert Ader, vice president marketing at Porsche AG.
“The partnership with Polyphony Digital and Gran Turismo is a perfect fit for Porsche, because motorsport – whether real or virtual – is part of our DNA.”
The integration of the first Porsche sports car developed purely for the virtual space is an important milestone in the strategic partnership between Porsche and Polyphony Digital Inc.
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