Positively concluded complaint

I am writing this to make suppliers appreciate the validity of giving "cases involving complaints" the attention and importance they deserve. In this context I will focus on the "positive" conclusion to drive the salient point home.

From a supplier's point of view, in any given case involving a complaint, if the complainant's reaction to the way his/her complaint has been handled is, to express satisfaction, the case can only be considered "closed". However the ultimate "positively" concluded case is when the satisfied customer voluntarily informs the suppliers that s/he will buy their products and/or services again in the future. The best way to explain this point is by referring to such a case from which I will quote the relevant concluding statement made by the "satisfied" customer.

The company in question is Cutajar Ltd. of Triq l-Akkwadott, Birkirkara and I am hereby featuring the conclusion of the satisfied customer's letter, which effectively closed the case:

Nevertheless, errors do occur, but if your company strives to improve on such matters, like you have done, I am sure you will have satisfied customers and they will keep on purchasing your products. Once again I thank you for your concern and I will purchase your products in future when the need arises.

A copy of this letter is being sent to the Customer Service Column. (Jesmond Caruana)

Here follows the conclusion to Cutajar Ltd.'s conclusion to his letter in response to the above letter:

Thank you for your kind attention, I assure you that we shall continue to strive to give our customers the best service possible. (Mario Cutajar, managing director) Well, there it is. No further comments are called for on my part.