The commercial attractiveness of sports events has never been more alive.
With the passage of time, the value of the sports industry, as a whole, continues to reach new heights.
Researchers have valued the global sports marked at nearly $388.3 billion (€343.3 billion) in 2020 which is an astronomical figure when one takes into account that many sport events were either cancelled/postponed or played behind closed doors owing to the COVID-19 restrictions imposed across the globe.
The market is expected to reach $599.9 billion (€530 billion) by 2025 and $826 billion (€730 billion) by 2030.
Major international sporting events such as the FIFA World Cup, the Olympic Games, the ICC Cricket World Cup, NBA Finals and the Rugby World Cup all contribute towards the overall commercial value of sport.