Santa Claus helps in drink-drive campaign

The Sense Group is using an animated electronic sequence of an inebriated Santa Claus trying to land his sleigh to drive home its message for the festive season that drinking and driving do not mix.

TSG has issued a Christmas e-card - another one had been released two years ago - asking recipients to give a helping hand to Santa who finds that landing his sleigh is no easy task. If Santa crashes, one gets a message from Father Christmas admitting that next time he will let Rudolph drive.

The e-card forms part of TSG's campaign urging friends to take it in turns not to drink alcohol and drive the rest of the group safely home. The main message of the campaign in fact is: Choose A Leader To Drive You Home So You Can Get Ready For Your Next Party.

To access the card online click on www.thesensegroup.org/xmas/

Apart from the Christmas e-card, TSG has embarked on a print media campaign, a cinema campaign and an extensive radio advertising campaign during evening and late night hours, targeting specifically those going to or returning from their preferred entertainment spots.

This is the ninth consecutive year TSG has launched such a social campaign.

www.thesensegroup.org