Seminar discusses the 'Ambassadorial scheme'

The 'Ambassadorial Scheme' aimed at encouraging Maltese government officials who attend conferences abroad to act as ambassadors of Malta was the subject of a seminar organised yesterday by the Malta Tourism Authority at Le Meridien Phoenicia Hotel in...

The 'Ambassadorial Scheme' aimed at encouraging Maltese government officials who attend conferences abroad to act as ambassadors of Malta was the subject of a seminar organised yesterday by the Malta Tourism Authority at Le Meridien Phoenicia Hotel in Floriana.

The scheme urges the officials to persuade their international counterparts to select Malta as the venue for conferences and meetings.

Participants at the seminar were welcomed by MTA chairman John C. Grech who spoke about the Maltese tourism industry and, more specifically, the conference and incentive travel business.

Towards the end of the session, participants had the opportunity to discuss details of the scheme with MTA officials.

Conference and incentive delegates are a 'higher yield' kind of tourist than that of package or individual holiday visitors. Around 53 per cent of revenue for five-star hotels comes from CIT travellers.

The MTA said earnings from this niche market in 2001 were Lm18.6 million (excluding flights and personal expenditure). During 2001, Malta hosted 56,000 CIT delegates.

Malta is expected to have hosted 63,000 CIT delegates during 2002.

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