Tourists up by almost 11% in June, with per capita spending rising 7.4%
More than one in three tourists aged 25 to 44 with big increase registered in 65+ group
Tourist numbers to Malta were up by 10.8 per cent in June and the average tourist spent 7.4 per cent more than in the same month last year, official figures indicate.
A total of 386,776 tourists visited Malta in June, with well over 90 per cent of those coming for holiday purposes.
Almost two in every three tourists (61.9 per cent) visited Gozo or Comino during their time in Malta.
More than one-third of tourists (35.3 per cent) were aged between 25 and 44, with 45-64 year olds comprising 27.4 per cent.
British, Italian, and French residents made up 43.6 per cent of total inbound tourists, the National Statistics Office noted.
In total, tourists in June spent a combined 2.5 million guest nights in Malta, up 8.6 per cent when compared to June 2024. The average tourist spent 6.4 nights in the country.
Total tourist expenditure almost reached €395.9 million, an increase of 19.1 per cent over the corresponding month in 2024. The average expenditure per night was estimated at €159.5.
When calculated on a per capita basis, each tourist spent an average of €1023.60 during their time in Malta, a 7.4 per cent increase over the €952.70 that the average tourist spent in June 2024.
MTA highlights total expenditure boost
Tourism Minister Ian Borg highlighted that total spending by tourists had risen by 19.1 per cent.
The Malta Tourism Authority also emphasised that total tourist expenditure was up by nearly double the rate at which total tourist numbers had risen.
“This positive trend of a higher rate of growth in tourism expenditure versus the increase in visiting tourists has been consistent across the first half of the year, with an increase in tourism expenditure of 21% surpassing €1,564,000 as against an increase in the number of tourists of 13.5%,” it said in a statement.
It noted that the number of tourists aged 65 and over was up significantly by 25.2 per cent. There was also a 14.4 per cent increase in the number of tourists spending more than seven nights in the country, the MTA noted.
MTA CEO Carlo Micallef said the results were a sign its strategy was working.