Toyota marks 15 years of UK?success
New models, new engines, a wider choice of hybrid power models and record-breaking feats helped power Toyota to a 15th successive year of sales growth in the UK in 2007. Combined UK sales of Toyota and Lexus passenger cars and Toyota LCVs totalled...
New models, new engines, a wider choice of hybrid power models and record-breaking feats helped power Toyota to a 15th successive year of sales growth in the UK in 2007.
Combined UK sales of Toyota and Lexus passenger cars and Toyota LCVs totalled 143,436 units in 2007, an increase of 3.2 per cent over 2006. These results outperformed the new vehicle (passenger car and LCV) market as a whole, which grew by 2.6 per cent year on year.
In the year that brought the British-built Auris and the sporting Yaris SR 1.8 to market, Toyota car sales rose to 118,432 units. That figure includes 8,750 Prius, a record high achieved in a market where fuel efficiency and environmental performance played a greater role than ever in influencing customer choices.
Growth was even stronger in the LCV market where year-on-year volume increased by over 51 per cent. The introduction of the new 3-litre and high-power 2.5-litre engines in Hilux, and the completion of a fully Euro IV-compliant engine line-up were central to the success of the LCV range. And Hilux's legendary go-anywhere capabilities were widely broadcast when it became the first car to be driven to the Magnetic North Pole, in the most extreme driving challenge ever undertaken by the BBC Top Gear team.
Lexus marked a 2.9 per cent increase in registrations to 15,113 units, a second successive record performance.
During the year, Lexus completed the renewal of its entire product range with the launch of the LS 460 and the flagship LS 600h limousine, the third Lexus hybrid power model.
This year, Lexus will see the introduction of the high-performance IS F and the new V8-powered GS 460.
Meanwhile, the EDF Group and Toyota have announced the establishment of a European technology partnership for plug-in hybrid vehicles.
The EDF Group, one of the leaders in the energy market in Europe, is an energy specialist active in all the businesses of electricity: production, transport, distribution, energy supply and trading.
In France, it has mainly nuclear and hydraulic production facilities where 95 per cent of the electricity output involves no CO2 emissions.
Toyota is committed to reducing the impact of the automobile on the environment at all stages of the product's lifecycle: design, production use and disposal.
Having sold over a million hybrid units worldwide and over 100,000 in Europe, the company now aims to sell one million hybrid units a year globally in the early 2010s.
For more information on Toyota's hybrid vehicles and other models, visit the Toyota showroom in ?ebbu?, call 2269 4000, or log on to www.toyota.com.mt.
Combined UK sales of Toyota and Lexus passenger cars and Toyota LCVs totalled 143,436 units in 2007, an increase of 3.2 per cent over 2006. These results outperformed the new vehicle (passenger car and LCV) market as a whole, which grew by 2.6 per cent year on year.
In the year that brought the British-built Auris and the sporting Yaris SR 1.8 to market, Toyota car sales rose to 118,432 units. That figure includes 8,750 Prius, a record high achieved in a market where fuel efficiency and environmental performance played a greater role than ever in influencing customer choices.
Growth was even stronger in the LCV market where year-on-year volume increased by over 51 per cent. The introduction of the new 3-litre and high-power 2.5-litre engines in Hilux, and the completion of a fully Euro IV-compliant engine line-up were central to the success of the LCV range. And Hilux's legendary go-anywhere capabilities were widely broadcast when it became the first car to be driven to the Magnetic North Pole, in the most extreme driving challenge ever undertaken by the BBC Top Gear team.
Lexus marked a 2.9 per cent increase in registrations to 15,113 units, a second successive record performance.
During the year, Lexus completed the renewal of its entire product range with the launch of the LS 460 and the flagship LS 600h limousine, the third Lexus hybrid power model.
This year, Lexus will see the introduction of the high-performance IS F and the new V8-powered GS 460.
Meanwhile, the EDF Group and Toyota have announced the establishment of a European technology partnership for plug-in hybrid vehicles.
The EDF Group, one of the leaders in the energy market in Europe, is an energy specialist active in all the businesses of electricity: production, transport, distribution, energy supply and trading.
In France, it has mainly nuclear and hydraulic production facilities where 95 per cent of the electricity output involves no CO2 emissions.
Toyota is committed to reducing the impact of the automobile on the environment at all stages of the product's lifecycle: design, production use and disposal.
Having sold over a million hybrid units worldwide and over 100,000 in Europe, the company now aims to sell one million hybrid units a year globally in the early 2010s.
For more information on Toyota's hybrid vehicles and other models, visit the Toyota showroom in ?ebbu?, call 2269 4000, or log on to www.toyota.com.mt.