Video games turn to classic films to woo middle-aged millenials
The average age of video game players has been getting older, and studios are well aware of it
Millenial gamers who grew up on 1980s and 1990s blockbusters are today being courted by the industry, with the latest James Bond offering hard on the heels of an Indiana Jones adventure and soon to be followed by Jurassic Park.
“I’ve worked on a lot of different projects, but always had an eye to Bond,” Rasmus Poulsen, art director for 007 First Light, set for release on Wednesday, told AFP ahead of the game’s publication.
The Dane, in his 40s, also runs a YouTube channel showing off 3D models of spacecraft from the Star Wars and Star Trek universes − underscoring his part in a generation of game developers now turning their hands to adapting the worlds they fantasised about as kids.
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